Is beneful a real word?

When companies are designing answer their products they want a name that will be instantly recognizable and communicate a message. At the same time they often a name that is unique to them and can be copyrighted. One of the greatest successes in this tricky endeavor was Purina’s brand of pet food Beneful.

Beneful sounds like it could be a real word but it isn’t. It is, however, a combination two words that are commonly used and understood, benefit and full. These words share a common design with other positive terms. Mind, thought, and hope becomes mindful, thoughtful, hopeful, while Beneful beneficial shows us that the food is full of benefit for your pet. While it may not currently be a word in the dictionary only time will tell if it will make it there eventually. Because the word follows the rules of English, it very well could be an excellent candidate for a new addition to the dictionary.

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Michel Terpins – His Rally Career And What Lead To It

Michel Terpins is a rally driver, contender of the class Prototypes T1. Two or three years back, the eagerness for speed and to go off road driving the São Paulo brothers Rodrigo Terpins and Michel Terpins to shape the gathering Bull Sertões Rally Team. Michel Terpins made his presentation on the Rally dos Sertões system of the motorcycle classification in 2002, and impacted the improvement in his managing and started to learn in fundamental periods of the Brazilian Cross Rally Championship Country. The two drivers were profoundly positioned for four seasons on board the T-Rex, made by MEM Motorsport, and are intending to pursue the Brazilian Cross Country Rally Championship and Sertões Rally.

The best combine of Paulistas Michel Terpins age 40 and Maykel Justo age 37, of the Bull Sertões Rally Team, completed another basic period of the 25th release of the Sertões Rally. In the wake of winning two of the three periods of the race in Prototypes T1 are in front of the pack in the class. They gathered the most focuses and besides among the main 5 snappiest in the restriction, take the number four position with their best time. Resulting to being certain of the triumphs in the underlying two super-troublesome stages, Michel Terpins and Justo, who run together shockingly, continued ahead to the third stage, where it will be considerably more entangled with the adjustments in the streets and even disintegrations of the course. Nonetheless, towards the end he couldn’t get the help that he required, which made his gearbox separate and back suspension to end up noticeably damaged. This caused Mickel Terpins to lessen off the quickening agent to not cause any longer harm to his model T1 and lose a few places as he completed fourth. To Michel Terpins the most essential thing to do was to finish the race regardless of the possibility of damage to his vehicle. This enables them to begin at an extraordinary place on the fourth day as opposed to having a more harmed vehicle.


Ricardo Tosto is a Brazilian litigation Lawyer and a founding partner of Law Offices. He is a brilliant lawyer who has received praise from former clients for his expertise and great quality of work. Ricardo began his journey as a lawyer at the Makenzie Presbyterian University where he received a master’s degree in law as well as an additional course in Business Administration. After finishing law school, Ricardo Tosto began his business litigation in a small office space and thereafter he moved to the spacious Brazilian agencies. Over the years he has had vast knowledge and skills in various sectors of law have increased, currently, he is an expert in Bankruptcies, Recovery of Credits, electoral, Administrative, Banking Contracts, Civil and Commercial law, Judicial Recovery, Acquisition Review as well a Business Recruiting.

He has been known to take government as well as non-governmental corporations as clients and the clients vary in nationalities and in most cases the clients are politicians. Ricardo Tosto is well known for performing his duties within the parameters of his job, however, this has sometimes caused a lot of issues when it came to working with his clientele. Additionally, Ricardo and his teams have been a force of change as the litigation at his firm has led some economic changed that are very vital which thereafter lead to the integration of this legal tools which were quickly adopted and more

Ricardo has ensured that his knowledge also helps others, he and his partner have personally taken upon themselves to train the junior lawyers who work at his office. Most of the lawyers at his firm have attributed their success to him. In addition, Ricardo has received recognition by his clients with one of these top clients stating that he is the best in the litigation business. His prowess has not gone unrewarded, in two thousand and sixteen, he received recognition as one of the best in his profession by the Latin Lawyer 250 a famous publication that highlights the names of the best law businesses in Latin America. He is hardworking and not afraid to use every method allowed by law to help his clients and this has given him his great reputation.


ClassDojo is the New Behavior Management Tool for Teachers

ClassDojo is an ingenious behavior management tool for the classroom. It is an application that can be downloaded on both Android and IOS devices.

The teacher benefits by being able to store more data on each student. Each student has a profile. That profile is created by the teacher and can be amended and annotated at any given time, without losing original data input.

The student profile is created complete with their own avatar. Since ClassDojo is a behavior management tool, the teacher can assign positive and negative points (or ‘dojos’) throughout each given assignment. This information is then recorded on students’ profile so that it can be reviewed throughout the year.

ClassDojo is a communication app for the classroom that connects teachers, parents, and students. It is a good behavioral management application because good behavior and behavior that needs attention can be recorded in real time, as well as addressed. This saves the teacher from having to interrupt her teaching. The teacher can instantly message the child’s parent if needed. The teacher can also simply take away points from the student’s total points instantly as well.

Parents are encouraged to sign up with the App when school begins. The parent/s of each child is sent a ClassDojo Invitation. This invitation explains in detail how Class Dojo works. There is no requirement for the parent to come to the school to sign up. The App can be downloaded on any communication device such as cellphone, computer, or tablet. The teacher receives a confirmation once the parent has signed up. It’s just that simple.

Teachers, Parents, Principals, and School Leaders can communicate as a team together with this applications. They can cover discussions, messages, or alerts among the staff and any other educational related material that may need to be shared.

Luiz Carlos Trabuco Cappi Restores Bradesco To Its Top Position

Luiz Carlos Trabuco Cappi is a celebrated Brazilian Corporate executive with an unmatched track record. Currently, Luiz Carlos Trabuco Cappi serves as the president and CEO of Bradesco, a leading company in the private financial sector. He was appointed the president of the company in 2009 after his predecessor Marcio Cypriano. At the time he was appointed the president, Itau Unibanco had overtaken Bradesco as the leading financial institution in the country. At this time Itau Unibanco had opened an R $ 150 billion gap ahead of Bradesco. On his appointment, Luiz Carlos Trabuco Cappi stated that his major responsibility would be to ensure quality service delivery and not competing with Itau Unibanco.

In the Brazilian economy, there are only a few corporate executives who are respected as the president of Bradesco. Politicians, businesspeople, and media closely follow the president of this organization. This is because they handle credit operations of some of the largest financial projects in Brazil. For that reason, Luiz Carlos Trabuco Cappi appears in many newspaper and magazine articles. He was appointed the head of the organization at the age of 57, making him the fourth president of the bank.

Other Leaders of The Bank

In the Bank’s 73 years of existence, it had only had three presidents before Luiz Carlos Trabuco Cappi was appointed as the fourth president. The first president was Amador Aguiar, who founded the bank, Lazaro Brandao, the current chairman, and Marcio Cypriano. Bradesco has set a ceiling age of 65 for its presidents, and thus a president retires at 65 years old. Luiz Carlos Trabuco Cappi assumed leadership with huge shoes to fit in as his predecessor, Cypriano had achieved significantly for the company. In the last ten years of his leadership, Cypriano had increased the market value of Bradesco from US$5 billion to US$30 billion.

Why Luiz Carlos Trabuco Cappi?

Luiz Carlos Trabuco Cappi holds a bachelor’s degree in philosophy, science, and letters from the University of Sao Paulo. He joined the organization immediately after graduating. By the time he was appointed the president, he had served in the organization for 40 years. At the age of 47, Luiz Carlos Trabuco Cappi was appointed the vice president of the organization. He was later elevated to serve as the president of Bradesco Seguros. It was at this position that the organization appreciated his efforts and hard work. He grew the market share of Bradesco Seguros from 23 percent to 25 percent. It was also under his leadership that the insurer began contributing over 35 percent.

Luiz Carlos Trabuco Cappi’s Achievements

In 2015, Luiz Carlos Trabuco Cappi purchased the Brazilian branch of HSBC for $5.2 billion. This became the largest acquisition in the history of Brazilian corporate deals. After the acquisition, the organization opened the battle for leadership in the sector with Itau Unibanco. The deal enabled Bradesco to regain its top position beating their competitor in three primary categories, the total number of account holders, branch network and total assets.

In an Interview with MONEY, Luiz Carlos Trabuco Cappi stated that it could take the company six years to achieve the success it had achieved after winning the HSBC deal. This deal enabled Luiz Carlos Trabuco Cappi to be named by DIHREIRO as the Entrepreneur of the Year in 2015. His love for Bradesco goes beyond the imaginable. He will be remembered as the only man who turned down an offer by President Rousseff to run the ministry of finance stating that his DNA is built for Bradesco.

Fabletics + Kate Hudson: Taking Athletic Wear to the Next Level

Athletic wear brand Fabletics has never been one for doing things the traditional way. Instead, they choose to stay on the knife’s blade of what is cutting edge, consistently pushing forward using the latest marketing techniques when many others in the space have refused to deviate from the same tactics they used over a decade ago.


This is one of the reasons that Fabletics has achieved such great success. They currently have over 1.5 million monthly members and have done over $230 in sales. Keep in mind that they launched just a meager three years ago and now are giving mega online retailers like Amazon and established brands in the space like Lulu Lemon a major run for their money.


Fabletics has always been different. For example, instead of building a massive line of retail outlets with extremely high overhead, they chose to go digital, creating an online “storeroom” for customers to shop, play and engage. They truly focus on putting their members first, and the extreme satisfaction and customer loyalty their members have has become more evident in the crowd sourcing campaign Fabletics has done.


Fabletics highly encourages customer reviews from its members and these reviews are helping push them into the forefront of athletic wear rankings everywhere. Research shows that 84% of people now trust an online review when considering making a purchase decision. This is huge for Fabletics. Fabletics customers will flock to every review site to share their love for the brand and the individual products. They discuss everything from quality to sizing, from material look and feel to the value for the price points.


Outside of review sites, Fabletics customers are known for sharing their gear and love of it on their social media pages. While this isn’t a typical “review” it carries more weight because it feels more genuine as they are sharing it with friends, family, co workers, etc.


Fabletics doesn’t encourage the review process simply to gain positive reviews. They believe that crowdsourcing reviews in this manner is beneficial both to people who are considering purchasing Fabletics gear and to the management staff. Fabletics believes in true transparency with their customers. They listen to what people are saying online and they are 100% willing to pivot their offerings based on consumer feedback. Their vision is that the company is for the customers and what the customer wants, they should receive. If customers don’t like a specific piece of athletic wear, or even an entire style or collection, Fabletics isn’t hesitatnt to pivot and learn more about what those customers truly want…and then to provide them with it.


This vision of customer first comes from the top down, as Kate Hudson got involved with Fabletics because she truly believed in the vision for the brand. She said she would never serve as merely a spokesperson, but wanted to align herself with a company she truly believed in. She wears Fabletics frequently and takes time to check sales data and read customer chatter on social media to ensure the brand is resonating.

The Amazing Work of Desiree Perez and Roc Nation

Desiree Perez is a famous woman known for her amazing skills as a producer as well as a talent manager. Perez is the owner and CEO of a well-known company called ROC Nation. ROC Nation is involved with changing artists into brands and stars. The company has been involved with global stars such as Rihanna, Shakira, Meek Mill and more. Perez has proven to be effective at what she does for her to have work with the most influential people in the world. Roc Nation is involved with other music producers, publishing and even promotions of music. The firm also organizes music tours as well as concerts to make their artists more exposed.

Roc Nation is good at managing its artists, and this is the reason most of the famous artists have relied on the company for their success. Perez is a strong negotiator a skill she has used for quite some years now. Perez can close so many amazing contracts that the artists could have ever acquired. Perez is dedicated to what she does, and she has never been afraid of the man’s industry. The music industry has been a man’s industry for so long, but that does not discourage Perez, Perez is fierce at what she does. A reason why no great contract has ever been lost, and this makes her clients proud to be associated with her. They know she delivers, and Perez has made an upholding reputation for herself. Perez at Facebook.

Desiree Perez has worked with artists like Rihanna, and she recently acquired the Samsung deal for Rihanna. The deal was a collaboration between Rihanna and Samsung, and they were to support her tour. Perez has managed to keep Rihanna at the top helping her gain the fame and the followers as well. The industry is tough, but Perez thrives by being tougher. Desiree Perez keeps her clients satisfied and happy.

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Why Securus Technologies Is Keeping Prisons Safe

Each day I come to work in this prison, I know that I am a target because the inmates are looking for any opportunity to take out their frustration on authority. The fact that the inmates outnumber staff makes things a dangerous mix, but add into that mix drugs and weapons, and you go from dangerous to deadly in a second. That is why we have to spend so much time working on eliminating contraband from our jail.


The first thing that we do is set up a force of officers inside the visitor center each day, looking closely at how the inmates and visitors interact. We have to do full body searches and x-ray scans because everything is a potential weapon in the hands of an inmate. We even take the police dogs into empty cells during the day and see if we can locate anything that should not be inside the inmate cells.


When we were told Securus Technologies was installing an inmate call monitoring system, we didn’t realize this was going to be another tool we could use to control the flow of these items into our prison. Securus Technologies is headed by their CEO Richard Smith, who says that he and his entire staff are committed to the objective of making the world safe. Little did we know how much safer this one resource would actually make our own little world.


Hours after learning how the LBS software works, we began to pick up on conversations from inmates about where they hide their drugs. Then we got alerts some inmates were asking if family could bring drugs, or how they are buying drugs from other inmates. Each call helps us identify a problem that we can now fix quickly so the entire prison is that much safer.

Clay Siegall Pushing Limits at Seattle Genetics

Seattle Genetics was started in 1998 by a group of likeminded professionals in the medical fraternity. Clay currently serves as the company’s chief executive. He is also on the company’s board thereby helping the company to grow greatly. He secured for the company $1.2 billion, most of it from the private sector, for expansion and research.

Seattle Genetics

Seattle Genetics is a company which specializes in medicine development, palliative care and scientific creativity. The company leads the way in the development of ‘antibody drug conjugates’. Seattle Genetics’ first product was approved by FDA giving the company the green light to develop its new drug: ADCENTRIS. The partnership Seattle has with Takeda Pharmaceuticals has made it possible for its products to reach over 60 countries.


Siegall was in ‘Bristol-Myers Pharmaceutical Research Institute’ before founding Seattle Genetics. He has also worked at the ‘National Institute of Health’ for three years. He sits in the ‘Alder BioPharmaceuticals board of directors. He also has a place on the ‘Ultragenyx Pharmaceuticals board‘.


Clay Siegall has been awarded for his contribution in the medical industry repeatedly. Clay has 15 patents and has written 70 papers in his field of specialty. He is the 2013 ‘Alumnus of the Year’ recipient from ‘University of Maryland’. Clay is also the 2012 recipient of the ‘Ernest & Young Entrepreneur of the Year’ award.


Siegall graduated from ‘University of Maryland’ with a major in Biology. He was intrigued by DNA and Heredity so much that he went back to class for his Ph.D at ‘George Washington University’, where he studied genetics.

Seattle Genetics’ Vision and Mission

Seattle Genetics is determined to find curative medicine for cancer. Clay was forced, as a child, to watch his dad suffer from cancer for five long years. This experience motivated him, and still does, to find a cure for the disease.

New Entrepreneurs

Clay’s advice to entrepreneurs who are new in the industry is that they should interact with shrewd entrepreneurs in the field. This networking will help them to establish themselves in the industry without too much loss and suffering experienced by upstarts.

Paul Mampilly, An Experienced Investor Worth Watching for the Mega Trends

     Paul Mampilly began his foray into the financial world in 1991. He started his career entering Wall Street, working as an assistant portfolio manager at Bankers Trust. Paul quickly rose through the ranks, later taking charge of multi-million dollar accounts under positions held at ING and Deutsche Bank.

2006 was a good year for Paul, as he showcased his prowess with managing hedgefunds. Kinetics Asset Management recruited Paul, and saw their assets rise to an appraisal of $25 billion. This company’s six-billion dollar firm saw a significant 26% annual return, thanks to Paul’s leadership and expertise.

During the 2008 and 2009 financial crisis, Paul remained steadfast with his skills. As a participant for the Templeton Foundation, he took a starting investment of $50 million and grew that investment into a whopping $88 million dollars. After spending enough time expanding the wealth of the elite on Wall Street, he shifted his focus to helping everyday people grow their investments.

Paul saw a dire need for people who were not part of the Wall Street in-crowd. Common people need assistance with financial planning, developing investment goals, and navigating the money market. Despite retiring from Wall Street, Paul found an even greater fulfillment providing his services to an even larger audience. He developed True Momentum as a research service in 2017, in addition to releasing newsletters via Profits Unlimited to benefit others.

Paul Mampilly spends anywhere between 30 to 40 hours researching stock picks before making any recommendations. He credits his productivity on his habit of keeping abreast of the latest stock information, as well as studying trends that make an impact. Currently, Paul is focused on the Internet of Things and the Millennial generation’s current and future pull on the economy.

Paul Mampilly cultivated his successful career by keeping a fluid mindset to overcome failure; stocks and investing is a trial-and-error business. He didn’t go to college but has no regrets. Paul believes in spending money on books. He is encouraged by continually learning and amassing knowledge. Paul has been featured on CNBC and Fox Business News for his expertise.

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