The Business Empire of Don Ressler

Don Ressler is the Co-founder and co-CEO Intelligent Beauty and founder of Intermix, His philanthropy and entrepreneur acumen can be seen in the many businesses he has founded including Intelligent Beauty, and Alena Media which he co-founded with Adam Goldenberg.

Surprisingly, the duo sold Alena media e-commerce and performance advertising business even when they were generating high revenue to News Corp. The sale led to Intramix business being ignored, learning that their business was not being given enough attention, Ressler and Adam got frustrated and went into new ventures.

The two business personnel later got new ideas which led to the formation of Intelligent Beauty. The firm deals in online skincare and cosmetics products through an online marketplace called DERMSTORE. Due to increased demand and good relation to their clients, Don Ressler and Adam expanded their business operation. They created a weight-loss system SENSA with the partnership of Dr. Alan Hirsch who was in charge of product development and Brett Brewer who became the CEO. The growth made the venture capitalist reap good and high profits. For instance, in 2008, the company earned them $43 million from Technology Crossover in Ventures.

Plowing back the high profit earned, Don Ressler started a new firm in 2010 called JustFab to reach the new markets. JustFab is a firm that bridges the gap that existed in the parent market. The firm bought children’s fashion subscription service Fabkids and the European fashion e-commerce site The Fab Shoes. To the advantage of JustFab, the acquisitions expanded the market and membership from Spain to France. The FabShoes came in with just five hundred members, together with the three million members, JustFab had, the firm’s membership grew throughout Europe. In fact, JustFab online business has completed a $40 million Series C funding round.

With sufficient funds and large customer pool, Don Ressler and his partner, Adam launched yet another company known as Fabletics. The Fabletics an athletics wear site later acquired a rival shoe subscription service ShoeDazzle in 2013. Besides the acquisition JustFab incorporated FabShoes, kids wear, Fabletics and their massive European market to open an offline store as an extension strategy.

The business acquisitions and JustFab expansion made it possible for the company to acquire $85 million round of funding led by Passport Special Opportunity Fund plus the existing investor Shining Capital, Matrix Partners, and Technology Crossover Ventures at In total, the round earned the company $250 million in capital.