Eucatex is a Brazilian company which began in 1951. It grew out of the family plywood business which was begun by Salim Maluf, a Lebanese immigrant. It began as the first company to produce unique fiber panels, liners and insulation made from eucalyptus. Since its inception, Eucatex has had a forward-thinking attitude toward expansion and sustainability. Before the end of the fifties, Eucatex had expanded from one factory in Salto, to having a presence in most of the Brazilian capitals and in Buenos Aires, Argentina.
Over the following decades, the company expanded its production to include the manufacture of paints, metals, and mineral materials. By the turn of the century, Eucatex products could be found in countries all over the world. The company was even awarded the prestigious FSC and ISO 9001 certifications for their environmental stewardship and efficiency.
It was in 2005 that Eucatex came under the leadership of Flavio Maluf, currently the CEO and Vice President of the Board. Grandson of the company’s founder, Flavio had been with the company since 1987 before he took over as leader. Having studied abroad in New York, Flavio brought to Eucatex a natural business-savvy and keen executive prowess. He is, additionally, an engineer with a mind for the technical aspects of the business.
At the helm of the company, Flavio Maluf was able to expand further. In 2010, Eucatex began the creation of cutting edge, high-tech materials for doors and partitions, T-HDF and MDF (Thin High Density Fiberboard and Medium Density Fiberboard). Today, they export to 37 countries worldwide, and are a leader in laminate floors, wall partitions, doors, MDP and MDF panels, hardboards and paints and varnishes. They have four, fully modernized factories in Botucatu and Salto, and employ thousands of workers.
It just goes to show that innovation and sustainability are not opposed to tradition and expansion. This kind of well-rounded approach is only possible with leadership from executives like Flavio Maluf, who sits at the helm of two companies (Eucatex and GrandFoods). He continues to ply his entrepreneurial spirit, even from a place of stability. Thus, a company as storied as Eucatex follows its original mission, remains a family business, and yet can also continue to innovate and stay at the forefront of an ever-expanding industry.