Luiz Carlos Trabuco Cappi is a celebrated Brazilian Corporate executive with an unmatched track record. Currently, Luiz Carlos Trabuco Cappi serves as the president and CEO of Bradesco, a leading company in the private financial sector. He was appointed the president of the company in 2009 after his predecessor Marcio Cypriano. At the time he was appointed the president, Itau Unibanco had overtaken Bradesco as the leading financial institution in the country. At this time Itau Unibanco had opened an R $ 150 billion gap ahead of Bradesco. On his appointment, Luiz Carlos Trabuco Cappi stated that his major responsibility would be to ensure quality service delivery and not competing with Itau Unibanco.
In the Brazilian economy, there are only a few corporate executives who are respected as the president of Bradesco. Politicians, businesspeople, and media closely follow the president of this organization. This is because they handle credit operations of some of the largest financial projects in Brazil. For that reason, Luiz Carlos Trabuco Cappi appears in many newspaper and magazine articles. He was appointed the head of the organization at the age of 57, making him the fourth president of the bank.
Other Leaders of The Bank
In the Bank’s 73 years of existence, it had only had three presidents before Luiz Carlos Trabuco Cappi was appointed as the fourth president. The first president was Amador Aguiar, who founded the bank, Lazaro Brandao, the current chairman, and Marcio Cypriano. Bradesco has set a ceiling age of 65 for its presidents, and thus a president retires at 65 years old. Luiz Carlos Trabuco Cappi assumed leadership with huge shoes to fit in as his predecessor, Cypriano had achieved significantly for the company. In the last ten years of his leadership, Cypriano had increased the market value of Bradesco from US$5 billion to US$30 billion.
Why Luiz Carlos Trabuco Cappi?
Luiz Carlos Trabuco Cappi holds a bachelor’s degree in philosophy, science, and letters from the University of Sao Paulo. He joined the organization immediately after graduating. By the time he was appointed the president, he had served in the organization for 40 years. At the age of 47, Luiz Carlos Trabuco Cappi was appointed the vice president of the organization. He was later elevated to serve as the president of Bradesco Seguros. It was at this position that the organization appreciated his efforts and hard work. He grew the market share of Bradesco Seguros from 23 percent to 25 percent. It was also under his leadership that the insurer began contributing over 35 percent.
Luiz Carlos Trabuco Cappi’s Achievements
In 2015, Luiz Carlos Trabuco Cappi purchased the Brazilian branch of HSBC for $5.2 billion. This became the largest acquisition in the history of Brazilian corporate deals. After the acquisition, the organization opened the battle for leadership in the sector with Itau Unibanco. The deal enabled Bradesco to regain its top position beating their competitor in three primary categories, the total number of account holders, branch network and total assets.
In an Interview with MONEY, Luiz Carlos Trabuco Cappi stated that it could take the company six years to achieve the success it had achieved after winning the HSBC deal. This deal enabled Luiz Carlos Trabuco Cappi to be named by DIHREIRO as the Entrepreneur of the Year in 2015. His love for Bradesco goes beyond the imaginable. He will be remembered as the only man who turned down an offer by President Rousseff to run the ministry of finance stating that his DNA is built for Bradesco.