Evolution of Smooth (EOS) entered the markets in 2009 with their spherical-shaped lip balms. It is the second best selling lip balm in the United States after Burt Bees. The company makes over $1 million sales weekly, and they have plans of increasing to $2 billion by 2020. The lip balms are smooth to the touch, and they are of different flavors & colors. They use jojoba oil, Shea butter, and different types of vitamins in their manufacture. EOS has a large following on social media with over 1.8 million and 7 million followers on Instagram and Facebook respectively.
Over the years, the company has grown immensely gaining more popularity over other brands like Chapstick and Blistex that have been in the industry for long. Before developing the product, they engaged in research and found that most women did not like applying lip balms using their fingers. Additionally, they also received complaints of the lip balm tubes getting lost in the women handbags. The findings prompted them to create the round shaped orbs that would fun and enjoyable to use and locate. EOS lip balms are paraben- free, do not contain petroleum, they are 95% organic, and every pod sells at $3.29. For more information visit here.
EOS faced a bit of a challenge while introducing the product into the market but people embraced after some time. They hired sales representatives and placed advertisements in the magazines and televisions as a way of marketing their products to the 25-35-year-old millennial women. They also contacted various products reviewers and beauty bloggers who reviewed and publicized the EOS lip balm to different social media platforms. Various celebrities like Demi Lovato, Taylor Swift, Miley Cyrus, and Britney Spears have also taken part in publicizing the lip balm. Among other products in the New York-based company include lotions and shaving creams. EOS lip balm products are available on eBay or thru the evolutionofsmooth.com website or via https://www.luckyvitamin.com/m-2220-eos-evolution-of-smooth.