When companies are designing answer their products they want a name that will be instantly recognizable and communicate a message. At the same time they often a name that is unique to them and can be copyrighted. One of the greatest successes in this tricky endeavor was Purina’s brand of pet food Beneful.
Beneful sounds like it could be a real word but it isn’t. It is, however, a combination two words that are commonly used and understood, benefit and full. These words share a common design with other positive terms. Mind, thought, and hope becomes mindful, thoughtful, hopeful, while Beneful beneficial shows us that the food is full of benefit for your pet. While it may not currently be a word in the dictionary only time will tell if it will make it there eventually. Because the word follows the rules of English, it very well could be an excellent candidate for a new addition to the dictionary.
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The dog food industry has changed for the better, and people are applauding the dog food companies that are providing this change. There are a wide range of companies that are becoming big fans of the food that is on the market right now. People can choose organic meals for their pets. They can buy meals that can be refrigerated. There is a new line of healthy premium pet food, and there is no turning back from this point. Consumers are patronizing these brands, and it has become evident that this pet food is improving as demand grows for more premium food. I have become a fan of the premium dog food that is being marketed because I know that this is going to ultimately lead to longer health for my dogs. Beneful, for example, has food that has the keyword “healthy” in the title. This is why I patronize the Beneful brand. I don’t have to even give it any thought. I know about the brand. I am aware of the company. All that I have to do is search for things like the Beneful Healthy Weight in grocery stores, and I have all that I need. Beneful has the variety that I need, and I hope that this Purina company will continue making more of the dog food variety that is currently on the market. It is a company that has managed to expand because it is becoming the face of healthy dog food. I think that this is the perfect company for this type of healthy dog food. I may have never discovered healthy pet food if it wasn’t for Beneful. Now I know that this is the best company for this type of premium food. The healthy brands that are on the market today represent a big change. FreshPet is offering exciting dog food choices. Honest Kitchen is certainly providing healthy choices. Beneful and Nature’s Variety are also offering great choices. This gives consumers a lot of foods to consider. The dog food industry will never be the same again after moving forward with premium foods.