Fabletics Tops in Amazon
While the fashion business may be booming and exciting, succeeding in the industry is not as easy as it may seem. However, with Amazon controlling 20% of all online fashion businesses, Kate Hudson managed to grow her brand in the same platform. Within three years, Kate’s Fabletics had generated approximately $250 million, thanks to the online subscription through which the clients purchase the apparel. The application is simple, and most customers embrace it because the brands are aspirational. Combined with convenience, you have a perfect platform for pushing sales.
While most high-end fashion brands were assumed to be expensive in the past, the current definition of high end requires more than just a great price for a product to be termed expensive. For you to be successful in the fashion industry, currently you have to include customer service, brand recognition and marketing, exclusive design, customer experience and gamification features. These features profoundly define the quality of products in the current century. Without them, your business will constantly be stagnant. With Fabletics relating their brand to Apple as well as Warby Parker, their core strategy is promoting the fashion line membership. They will also open additional physical stores to the existing sixteen across Hawaii, Florida, Illinois and California.
According to Gregg Throgmartin, the General Manager, Fabletics believes that it is creating a modern reimagined edition of high-quality brands. Their membership layout allows them to provide customized services featuring fashion trends at half the competitor’s price. To Fabletics and the management, the customer is king. They strive to please their clients. Most people would agree that the customers walk into showrooms, try clothes then leave for shopping in cheaper stores. That is the selling point for Fabletics. Fabletics does not have a showroom, hence, loyal, serious clients who understand their needs. Most customers who walk into the stores have instantly become loyal customers. To them, retail is a means of purchasing.
The Fabletics management understands that physical and digital images of a product have a great impact on the client’s purchasing decision. Therefore, they use the online platform for data presentation. Most of their stores capitalize on attractive items hence a boost in sales. The stocking of their stores highly depends on membership input and preferences. Fabletics fashion line can rank among the firms with data aware, risk positive products who understand the modern clients. From smart distribution, quick purchasing options to modern membership programs, the market features many challenges. Investing in online retail and showroom is, however, the selling point for Fabletics.
As an iconic actress with a passion for sports and healthy lifestyles, Kate Hudson established Fabletics with women in her mind. It is an online shop that sells women’s workout gear and accessories. Fabletics provides it members with customized sportswear every month. Kate’s passion for motivating women across the world led her to develop this iconic and unique line that promotes health and wellness. At Fabletics, the women’s health is paramount.