Category Archives: Fashion

Fabletics + Kate Hudson: Taking Athletic Wear to the Next Level

Athletic wear brand Fabletics has never been one for doing things the traditional way. Instead, they choose to stay on the knife’s blade of what is cutting edge, consistently pushing forward using the latest marketing techniques when many others in the space have refused to deviate from the same tactics they used over a decade ago.

 

This is one of the reasons that Fabletics has achieved such great success. They currently have over 1.5 million monthly members and have done over $230 in sales. Keep in mind that they launched just a meager three years ago and now are giving mega online retailers like Amazon and established brands in the space like Lulu Lemon a major run for their money.

 

Fabletics has always been different. For example, instead of building a massive line of retail outlets with extremely high overhead, they chose to go digital, creating an online “storeroom” for customers to shop, play and engage. They truly focus on putting their members first, and the extreme satisfaction and customer loyalty their members have has become more evident in the crowd sourcing campaign Fabletics has done.

 

Fabletics highly encourages customer reviews from its members and these reviews are helping push them into the forefront of athletic wear rankings everywhere. Research shows that 84% of people now trust an online review when considering making a purchase decision. This is huge for Fabletics. Fabletics customers will flock to every review site to share their love for the brand and the individual products. They discuss everything from quality to sizing, from material look and feel to the value for the price points.

 

Outside of review sites, Fabletics customers are known for sharing their gear and love of it on their social media pages. While this isn’t a typical “review” it carries more weight because it feels more genuine as they are sharing it with friends, family, co workers, etc.

 

Fabletics doesn’t encourage the review process simply to gain positive reviews. They believe that crowdsourcing reviews in this manner is beneficial both to people who are considering purchasing Fabletics gear and to the management staff. Fabletics believes in true transparency with their customers. They listen to what people are saying online and they are 100% willing to pivot their offerings based on consumer feedback. Their vision is that the company is for the customers and what the customer wants, they should receive. If customers don’t like a specific piece of athletic wear, or even an entire style or collection, Fabletics isn’t hesitatnt to pivot and learn more about what those customers truly want…and then to provide them with it.

 

This vision of customer first comes from the top down, as Kate Hudson got involved with Fabletics because she truly believed in the vision for the brand. She said she would never serve as merely a spokesperson, but wanted to align herself with a company she truly believed in. She wears Fabletics frequently and takes time to check sales data and read customer chatter on social media to ensure the brand is resonating.

Fabletics Goes into Collaboration with Demi Lovato to Influence Lives

Great news people, Fabletics, the industry’s leading sportswear for ladies has announced its first ever collaboration and it is by none other than Demi Lovato. This news could not have come at any other better time than this when the popular brand is making tremendous strides in the industry. Fabletics brand products not only helps women have an easy time with their exercises, but also brings leisure into the picture hence commonly referred to as the ‘athleisure’ brand.

 

One great thing about the Fabletics-Demi Lovato collaboration is the renewed commitment to female empowerment, body positivity and inclusion. Demi Lovato being a singer and an influential figure in her capacity brings into the equation her creativity, inspiration and passion to create redefined and unique Fabletics products. In addition to the new Demi Lovato Fabletics inspired collections, the brand will still continue supporting the United Nations Foundation’s Girl Up campaign. This UN based foundation is a movement by girls for girls and seeks to endow girls at their different capacities to take on leadership positions and champion for change all over the world.

 

The Fabletics Demi inspired fitness collections is set to launch its products mid of May 2017. Among the products that will be on this initial release include a variety of leggings and tops. The full performance kit is set to launch come August 2017 and will include everything from leggings and bras to layering wears, hoods, jackets and many more. Expect a wide range of Fabletics collection with a special Demi feel.

 

Apart from the above news, Fabletics has always secured its number spot in many markets including Amazon. Despite its market domineering, the brand has been able to achieve an amazing growth of up to $250 million in only three years. Inasmuch as this is a difficult milestone to achieve Fabletics has comfortably done it. Kate Hudson majorly attributes such success of her brand to their commitment in achieving their client’s preferences. Thanks to the brand’s subscription mechanism, they are able to know what products their clients want and prefers thus working around it to ensure that they are satisfied always.

 

The other factor that has made Fabletics thrive on the Amazon market is its focus on culture, people and accessibility. By combining the above three factors with affordable products prices Fabletics products have been made easily accessible to anybody thus helping it take the fitness fashion industry by storm.

 

About Fabletics

 

Fabletics is popular fashion-based fitness wear brand co-founded in 2013 by Kate Hudson. With the goal of empowering women live an active and healthy lifestyle through exercising; the brand has been involved in the manufacturing of a number of women’s activewear products. The brands products take in keen consideration when it comes to quality and safety of the manufacturing material.

 

In addition to making fitness products, Fabletics brand has also actively involved itself with charitable courses. A course close to its heart being the United Nations Foundation’s Girl Up campaign. Through this foundation, the brand has made the world a better place for girls through its generous money contributions.

Fabletics Promotes Women’s Health and Wellness

Fabletics Tops in Amazon

While the fashion business may be booming and exciting, succeeding in the industry is not as easy as it may seem. However, with Amazon controlling 20% of all online fashion businesses, Kate Hudson managed to grow her brand in the same platform. Within three years, Kate’s Fabletics had generated approximately $250 million, thanks to the online subscription through which the clients purchase the apparel. The application is simple, and most customers embrace it because the brands are aspirational. Combined with convenience, you have a perfect platform for pushing sales.

 

Brand Recognition

While most high-end fashion brands were assumed to be expensive in the past, the current definition of high end requires more than just a great price for a product to be termed expensive. For you to be successful in the fashion industry, currently you have to include customer service, brand recognition and marketing, exclusive design, customer experience and gamification features. These features profoundly define the quality of products in the current century. Without them, your business will constantly be stagnant. With Fabletics relating their brand to Apple as well as Warby Parker, their core strategy is promoting the fashion line membership. They will also open additional physical stores to the existing sixteen across Hawaii, Florida, Illinois and California.

 

Showroom

According to Gregg Throgmartin, the General Manager, Fabletics believes that it is creating a modern reimagined edition of high-quality brands. Their membership layout allows them to provide customized services featuring fashion trends at half the competitor’s price. To Fabletics and the management, the customer is king. They strive to please their clients. Most people would agree that the customers walk into showrooms, try clothes then leave for shopping in cheaper stores. That is the selling point for Fabletics. Fabletics does not have a showroom, hence, loyal, serious clients who understand their needs. Most customers who walk into the stores have instantly become loyal customers. To them, retail is a means of purchasing.

 

Online Data

The Fabletics management understands that physical and digital images of a product have a great impact on the client’s purchasing decision. Therefore, they use the online platform for data presentation. Most of their stores capitalize on attractive items hence a boost in sales. The stocking of their stores highly depends on membership input and preferences. Fabletics fashion line can rank among the firms with data aware, risk positive products who understand the modern clients. From smart distribution, quick purchasing options to modern membership programs, the market features many challenges. Investing in online retail and showroom is, however, the selling point for Fabletics.

 

About Fabletics

As an iconic actress with a passion for sports and healthy lifestyles, Kate Hudson established Fabletics with women in her mind. It is an online shop that sells women’s workout gear and accessories. Fabletics provides it members with customized sportswear every month. Kate’s passion for motivating women across the world led her to develop this iconic and unique line that promotes health and wellness. At Fabletics, the women’s health is paramount.

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Fabletics Moves to More Physical Stores

Working out is something that people are doing more every day. The bulk of the workout crowd goes to the gym. Fewer people are investing in treadmills in the home, but they are taking the time to invest in a nice wardrobe. This is something that a lot of people are doing when they want to make sure that they are going to look their very best in the gym. Fabletics is what has allowed a lot of women to look great over the years. There are all types of active wear numbers that are designed for women that want to look good in the gym. Many women that are concerned about the appearance when they are working out will want garments that are comfortable. This is what Fabletics provides. There are assortments of very comfortable garments for everyone that are interested in feeling comfortable.

The Fabletics brand has become one of the better brands for those consumers that are trying to build a wardrobe of cute clothes. It is interesting to see how this brand has managed to move from an online brand to more physical stores. Tons of stores are coming in the next 5 years, and this will increase the convenience of buying clothes even more. There have been some people that may not buy something to wear for the gym until they start going. Some people lose the workout clothes that they have. This is why it is so important to have physical stores. People that want to buy clothes from Fabletics will not have to wait. They can go right into buying all of the clothes that they need without having to wait for a shipment. That is a good move for Fabletics because it shows that this brand was can now compete with other companies.

It is one of the best garment websites for all of those people that have become interested in buying clothes that are designed by a celebrity. This is where many people take interest in what Fabletics is doing. She has become this major force that competes against other companies like Ivy Park that are run by Beyoncé. The celebrity buzz for Fabletics plays a big part in what this company is doing with the social media crowd. Many celebrities are thrilled about what this company is doing because they are seeing so many celebrities discussing it on the Internet.