Dogs are in for a real treat as many dog food manufacturers have gone gourmet with pet cuisine. Several of the small and large dog food producers are giving your pet a taste of the good life.
Freshpet Inc., one of the smaller dog food providers, has gone gourmet. Michael Hieger, manufacturing Chief, is so confident of his Freshpet gourmet blend that he held a surprise tasting as visitors witnessed Hieger popping a sample of their dog food in his mouth and with a smile he replies “Tastes just like Thanksgiving.” That’s a bonafide test sampling. Beneful is a fast growing pet food provider with a market share in the area of $23.7 billion, and further proof that pets are going for the gourmet meals.
Nestle’s Purinastore Beneful has been helping dog owners maintain the weight of their dog through their website orders. The weight loss or weight maintenance program is a dog food specially blended via personalization. Pet owners complete a questionnaire on their website providing details about their pet and health conditions. They also provide food preferences their pet enjoys and nutritional needs. The food is blended according to specifications from the owner and shipped directly to the pet’s home.
Approximately 7-months ago, Purina Beneful purchased Merrick Pet Care. Merrick was the first certified organic pet food producer of dog food. The dog food line Merrick created the Backcountry label, which includes Game Bird and Pacific Catch.
Mars Petcare, another leader in pet food sales now touting their pet food is “farm-to-table” ready with their Nutro Farm’s Harvest line with added antioxidants like blueberries and cranberries included in their pet’s meals. Nutro Farm’s Harvest is claiming the berries are picked at the perfect time and freeze-dried to lock in the freshness of the berries, with no artificial flavors or colors.
Mars’ also has a line of pet food that dogs crave. Cesar Home Delights only makes two menu items at this time, and they are lasagne and beef stroganoff for dogs. No pet owners, this isn’t a meal to be shared by pet and pet owner.
The new slogan for pets is “eat-like-your-owner” is apparently taking off. Sales of these gourmet products are gaining its share of the market over the past few years. Dog food manufacturers are adding fresh vegetables, fruits, and grains to kibble and canned foods. Lamb and chicken are popular meat blends blended with the fruits and vegetables.