It is said that most people when they search for something on the internet that they do not click past the third page of search results, meaning if your company is not on the first three pages of the results you are losing customers and revenue. Online Reputation Management is really an ongoing long term strategy and you should seriously consider hiring a professional to handle the many moving parts such as Reputation Management Fixers. There are a few steps you can take on your own to improve your rankings.
The first step that many SEO Specialists recommend is internal linking. This is when a company links one page of their website to another page. While this will not have an immediate effect on your ranking you should see an improvement within three months.
The next step is increasing the speed of your website. Google will reduce your ranking if you page takes a long time to load. This is an easy fix. Just click on this link and follow the instructions Google provides.
Next you will need to start building internal links. You do not want to build links on the site that has dropped in ranking but rather on other internal pages. This will help increase your pages authority and ranking.
The next step is one of the easiest but many people forget. You need to keep your content updated and fresh. Google pushes stale content down in the rankings. To do this you must optimize your title tags and meta descriptions with the following key words. How to, Free, You, Tips, blog post, why, best, tricks and great.
You will also want to make sure that you site design is user friendly not only on a computer but on mobile phones and tablets as well. You will want to make sure that the site loads quickly on mobile devices.
You will also want to increase your shares on social networking sites. To do this you can add social share buttons to your website.
While these are small steps you can take, hiring a professional online presence management service is the best way to go. Your Google rank and your positive online reputation can make or break your business. A company like Reputation Management Fixers can offer you a customized solutions.
Reputation Management Fixers. (n.d.). Retrieved September 08, 2016, from http://www.reputationmanagementfixers.com/