Great news people, Fabletics, the industry’s leading sportswear for ladies has announced its first ever collaboration and it is by none other than Demi Lovato. This news could not have come at any other better time than this when the popular brand is making tremendous strides in the industry. Fabletics brand products not only helps women have an easy time with their exercises, but also brings leisure into the picture hence commonly referred to as the ‘athleisure’ brand.
One great thing about the Fabletics-Demi Lovato collaboration is the renewed commitment to female empowerment, body positivity and inclusion. Demi Lovato being a singer and an influential figure in her capacity brings into the equation her creativity, inspiration and passion to create redefined and unique Fabletics products. In addition to the new Demi Lovato Fabletics inspired collections, the brand will still continue supporting the United Nations Foundation’s Girl Up campaign. This UN based foundation is a movement by girls for girls and seeks to endow girls at their different capacities to take on leadership positions and champion for change all over the world.
The Fabletics Demi inspired fitness collections is set to launch its products mid of May 2017. Among the products that will be on this initial release include a variety of leggings and tops. The full performance kit is set to launch come August 2017 and will include everything from leggings and bras to layering wears, hoods, jackets and many more. Expect a wide range of Fabletics collection with a special Demi feel.
Apart from the above news, Fabletics has always secured its number spot in many markets including Amazon. Despite its market domineering, the brand has been able to achieve an amazing growth of up to $250 million in only three years. Inasmuch as this is a difficult milestone to achieve Fabletics has comfortably done it. Kate Hudson majorly attributes such success of her brand to their commitment in achieving their client’s preferences. Thanks to the brand’s subscription mechanism, they are able to know what products their clients want and prefers thus working around it to ensure that they are satisfied always.
The other factor that has made Fabletics thrive on the Amazon market is its focus on culture, people and accessibility. By combining the above three factors with affordable products prices Fabletics products have been made easily accessible to anybody thus helping it take the fitness fashion industry by storm.
Fabletics is popular fashion-based fitness wear brand co-founded in 2013 by Kate Hudson. With the goal of empowering women live an active and healthy lifestyle through exercising; the brand has been involved in the manufacturing of a number of women’s activewear products. The brands products take in keen consideration when it comes to quality and safety of the manufacturing material.
In addition to making fitness products, Fabletics brand has also actively involved itself with charitable courses. A course close to its heart being the United Nations Foundation’s Girl Up campaign. Through this foundation, the brand has made the world a better place for girls through its generous money contributions.
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